Terms of Tourism #4

31. Occupancies : A percentage indicating the number of bed nights sold (compared number available) in a hotel, resort, motel or destination.

32. Icon : A facility or landmark which is visually synonymous with a destination.

33. Fulfillment : Servicing consumers and trade who request information as a result of advertising or promotional programs.

34. Discounted Fare : Negotiated air fare for convention, trade show, meeting, group and corperate travel.

35. Destination Marketing Organization : Local tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.

36. Frequency : The number of times an advertisement appears during a given campaign.

37. Chambers of Commerce : Typically, a chamber of commerce will specialize in local economic development that can be include tourism promotion.

38. Buyer : A member of the travel trade who reserves room blocks from accomodations or coodinates the development of a travel product.

39. Motorcoach : Deluxe equipment used by most tour operators in group tour programs. Amenities include reclining seats, bathrooms, air conditioning, good lighting and refreshment availability.

40. Rooms blocks : Several rooms held for a group.